Antarang
Identity & Branding
Personal
2 weeks
2022
Summary
Created a unique brand identity for a productivity retreat center rooted in Indian philosophy.
Background
The Antarang Retreat Centre brand identity project aimed to create a visually appealing and effective identity for a retreat focused on grounding, inspiration, and holistic well-being. The retreat sought to provide a peaceful and nurturing environment where individuals could reconnect with their inner selves and find renewed vitality.
The Challenge
To create a brand identity that resonates with the retreat's traditional values while also appealing to a modern audience. The brand needed to convey a sense of peace, tranquility, and renewal, while also being visually appealing and memorable.
Approach
Focusing on a minimalist, clean, and smooth design approach to reflect the retreat's grounded nature and ensure its relevance in today's fast-paced world. By adopting a minimalist aesthetic, the brand aimed to create a sense of calm and serenity, inviting individuals to escape from the hustle and bustle of everyday life.
Concept to Creation
The project involved a rigorous design process, starting with research on retreat centers and wellness practices. Key themes and values were identified, and these were incorporated into the brand identity. The designer explored different visual elements and color palettes, experimenting with various combinations to create a visually appealing and meaningful design.
Outcome
A visually pleasing and straightforward brand identity was created that effectively conveys the retreat's core values. The carefully chosen colors complement the overall aesthetic, adding a sense of groundedness and natural harmony. The minimalist design creates a sense of calm and serenity, inviting individuals to escape from the hustle and bustle of everyday life.
