Salsa de la Abuela
Identity & Branding
Packaging
Personal
3 weeks
2024
Summary
An identity and branding project about a modern-day brand that connects people with the tradition of Mexico - one authentic sauce flavour at a time.
Background
The project aimed to create a modern brand for authentic Mexican sauces, bridging the gap between tradition and contemporary tastes. The brand sought to offer consumers a unique and flavorful experience, introducing them to the rich culinary heritage of Mexico.
The Challenge
To create a brand identity that effectively conveys the authenticity and quality of the Mexican sauces while appealing to contemporary consumers. The brand needed to stand out in a crowded market, differentiating itself from competitors while remaining true to its Mexican roots.
Explosion of Flavours
Focusing on the concept of an "explosion of flavors" to visually represent the brand's vibrant and diverse offerings. This approach aimed to capture the sensory experience of tasting authentic Mexican cuisine, conveying the richness, complexity, and intensity of the flavors.
Concept to Creation
The project involved a rigorous design process, starting with research on Mexican cuisine and culture. Different visual elements and color palettes were explored along with experimenting with various combinations to create a visually appealing and memorable brand.
Outcome
A vibrant and dynamic brand identity was created that effectively communicates the brand's focus on authentic Mexican cuisine. The design incorporates bold colors and gradients, visually representing the concept of an "explosion of flavors." The packaging features simplistic text on the outside and a vibrant explosion of colors on the inside, driving home the message of the tagline in a visual and tangible manner.
Conclusion
The project successfully created a brand identity that bridges the gap between traditional Mexican cuisine and contemporary tastes. The brand's focus on authenticity, quality, and vibrant flavors resonates with consumers who appreciate the rich culinary heritage of Mexico. The brand's visually appealing and memorable design helps it stand out in a crowded market, attracting new customers and fostering brand loyalty.
