Pets & Co.
Service Design
Identity & Branding
User Experience
Academic
4 weeks
2023
Summary
Designing a service that aims to support first-time pet owners through community building, expert advice, and practical resources.
Background
Pets & Co. is a comprehensive platform designed to provide comprehensive support for new pet owners. The platform aims to address the unique challenges and questions faced by pet owners, offering a supportive community and valuable resources.
The Challenge
To create a platform that effectively meets the needs of new pet owners and fosters a supportive community. The platform needed to be user-friendly, informative, and engaging, providing a valuable resource for pet owners at all stages of their pet ownership journey.
Building Blocks
Utilizing empathy mapping, user personas, and service blueprints to gain a deep understanding of user needs and create a user-centered experience. By focusing on empathy and understanding the perspectives of pet owners, the project aimed to create a platform that truly resonated with its target audience.
Development
The process began by conducting research to understand the needs and challenges faced by new pet owners. Empathy mapping and user personas were created to gain a deeper understanding of the target audience, identifying their pain points and motivations. Service blueprints were then developed to visualize the entire customer journey, ensuring a smooth and satisfying interaction between customers, employees, and systems.
Outcome
Pets & Co. ends up to be a platform that provides valuable resources, community support, and personalized recommendations for new pet owners.
