Rasvihaar
Packaging Design
Identity Design
Academic
3 weeks
2024
Summary
Packaging for a concept brand of authentic Gujarati snacks with a pan-India reach and attractive packaging solutions.
Background
The market for authentic Gujarati snacks sold nationally is underserved, with existing brands often failing to capture the essence of Gujarati culture and taste. This lack of representation limits the accessibility of these unique and flavorful snacks to a wider audience.
The Challenge
To create a brand that effectively conveys the authenticity of Gujarati cuisine while appealing to a wider audience and standing out in a competitive market. The brand needed to be visually distinctive, memorable, and resonate with both regional and national consumers.
Looking Deeper
Utilizing a quirky, modern, and fun brand identity to bridge the gap between traditional Gujarati snacks and contemporary consumer preferences. By adopting a playful and visually appealing approach, the brand aimed to attract a younger demographic and make Gujarati snacks more accessible to a wider audience.
Process
The project involved conducting market research to understand consumer preferences and identify the challenges faced by existing brands. A brand identity was developed that is visually distinctive, authentic, and appealing to a wider audience. The packaging design incorporates elements of Gujarati culture, such as folk art and traditional motifs, while also maintaining a modern and contemporary aesthetic.
Trials
The project explored different design elements and color palettes to create a visually appealing and memorable brand. The team experimented with various packaging designs and typography options to ensure that the brand stands out on store shelves and resonates with consumers.
Outcome
A new brand of authentic Gujarati snacks was created with a strong brand identity, visually appealing packaging, and a focus on quality and authenticity. The brand successfully targets a wider audience, including young adults and families who appreciate unique and flavorful snacks. The brand's commitment to preserving traditional Gujarati flavors while adopting a modern approach has resonated with consumers, leading to increased brand awareness and market penetration.
